For Juliette, the journey into perfumery began long before launching her eponymous brand in 2014. Her family’s history with lavender production, dating back to 1863, deeply influenced her appreciation for natural scents. Growing up surrounded by the intoxicating aroma of lavender, she developed a lifelong passion for fragrances. This heritage not only instilled in her a reverence for nature’s finest ingredients but also shaped her approach to perfume creation—blending tradition with modern innovation.
Crafting Stories Through Fragrance
The launch of her perfume brand was a deeply personal endeavour. Each fragrance tells a story, a fusion of emotions, places, and cherished memories. Juliette’s dedication to authenticity and quality has led her brand to global acclaim, with perfume aficionados drawn to the intimate narratives encapsulated within each bottle.
Fashion and Fragrance: The Birth of July of St. Barth
Juliette’s vision extends beyond scent, merging the worlds of fashion and fragrance under her brand, July of St. Barth, which she founded in 1989. Believing that both fashion and fragrance serve as expressions of identity, she created a luxury brand that intertwines these elements seamlessly. Her collections offer a holistic experience, appealing to those who appreciate both sartorial elegance and olfactory artistry.
The ‘July St. Barthelemy’ Collection: A Personal Tale
In 2017, Juliette unveiled the ‘July St. Barthelemy’ collection—a tribute to her personal experiences and emotions. Each perfume in this collection represents a distinct chapter in her life, allowing wearers to connect with her journey through scent. This deeply personal approach has resonated with fragrance lovers, further cementing her reputation as a master storyteller through perfume.
Juliette Dubois Paris: A Legacy of Elegance Beyond July of St. Barth
Juliette also established Juliette Dubois Paris, a brand synonymous with Parisian elegance and sophistication. This venture further solidifies her reputation in the world of high fashion and luxury fragrance, blending timeless aesthetics with contemporary refinement.
Bespoke Bridal Couture: Turning Dreams into Reality
Beyond perfumes, Juliette is renowned for her bespoke wedding dresses, meticulously crafted to bring each bride’s vision to life. Designing a wedding gown for her is about capturing the essence of a once-in-a-lifetime moment. Each creation is a masterpiece, infused with elegance, romance, and precision, ensuring that brides feel extraordinary on their special day.
Expanding the Brand: July in Grasse and July in Cannes
Juliette’s entrepreneurial spirit knows no bounds. Her July in Grasse venture focuses on eco-conscious skincare, utilising biologically sourced ingredients. Having distributed over 100,000 units globally, she champions beauty that is both luxurious and sustainable. Meanwhile, July in Cannes caters to men’s fashion, offering high-end tailored suits and eveningwear, bringing the same level of sophistication to menswear as she does to her bridal couture.
A Global Empire
With a worldwide presence through 20 distribution shops, Juliette Espinasse Dubois has built an empire that continues to expand. Her relentless pursuit of excellence ensures that her brands remain at the forefront of luxury fashion and fragrance.
The Future of Juliette Espinasse Dubois
When asked what’s next, Juliette’s answer is simple—continuous innovation. With new fragrance lines and fashion collections on the horizon, she remains dedicated to pushing creative boundaries. Her ultimate goal? To leave an enduring legacy that inspires and captivates generations to come.
Juliette Espinasse Dubois is more than a designer; she is a visionary shaping the future of fashion and fragrance. Her story is one of passion, perseverance, and an unyielding commitment to excellence—an inspiration to all who dare to dream.
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