In the realm of forensic psychology, where truth is fragile and the stakes are life-changing, few names carry the authority and vision of Dr. Fia Johansson. A Doctor of Psychology and Human Behavior, she stands at the intersection of law, science, and personal empowerment—helping law enforcement decode complex human behavior while also guiding millions through her broader mission of clarity and purpose.
But Dr. Johansson is more than a criminal profiler—she’s also a dynamic entrepreneur. As the founder of AvidAdvice.com and AvidBizz, she’s built global platforms dedicated to transformation, guidance, and conscious leadership. Her unique blend of psychological insight and business acumen is helping people uncover truth—whether in the courtroom, the boardroom, or within themselves.
A Forensic Psychologist with a Mission
Dr. Johansson’s fascination with human behavior began early on. “I’ve always been intrigued by what drives people, especially when under pressure or facing trauma,” she says. That curiosity evolved into a career dedicated to uncovering the truth in some of the most sensitive criminal cases in America. As the co-director of a national criminal research unit, she has become an invaluable asset in behavioral profiling, missing persons investigations, and trauma-informed consulting.
The Madeleine McCann Case—and What Came After
Her name made headlines globally when she was called to investigate the claims of Julia Wandelt, a woman who believed she was the long-missing Madeleine McCann. Dr. Johansson and her team approached the case with both compassion and rigorous methodology, ultimately ruling out the claim after a series of psychological assessments and DNA analyses.
“It was heartbreaking on many levels,” she reflects, “but truth must lead. That’s the only way to serve justice.”
Ethics at the Forefront
Beyond the forensic tools, Dr. Johansson champions the role of ethics in high-stakes investigations. Her public statements—such as her appearance on Dr. Phil—were not for publicity but to protect the integrity of real victims and educate the public on the importance of responsible investigation. “We must do no harm. That includes protecting families and communities from false hope or sensationalized stories,” she emphasizes.
A Continued Role in Justice and Prevention
When Wandelt was later arrested in 2025 for stalking the McCann family, it reignited concerns about the psychological motivations behind impersonation and harassment. Dr. Johansson’s team is now delving deeper into the case to help law enforcement build better prevention frameworks, especially in an era where digital identities are easily manipulated.
“This is about more than one case,” she says. “It’s about protecting the vulnerable through understanding mental health, trauma, and early intervention.”
Empowerment Through Business: AvidAdvice and AvidBizz
Dr. Johansson’s influence doesn’t stop with forensic psychology. As the founder of AvidAdvice.com, she built a global digital platform where people can access expert insights, transformational coaching, and intuitive guidance. With AvidBizz, she’s taking it one step further—supporting entrepreneurs and professionals in developing ethical, purpose-driven businesses rooted in clarity and leadership.
“These platforms were born out of a simple question: How can we empower people to make better choices—in life, in business, in relationships?” she explains. “My mission has always been to give people tools, not just answers.”
Style, Wellness, and Presence
Beyond her clinical and entrepreneurial work, Dr. Johansson is known for her strong personal style and focus on wellness. She believes in the power of self-presentation and health to influence not only perception but also performance.
“When you feel strong, you think clearly. When you present yourself with intention, people listen,” she says. “Wellness and style are not indulgences—they’re essential tools in high-performance work.”
Breaking Myths About Psychology
One of the biggest misconceptions Dr. Johansson aims to correct is the myth of the “TV profiler.” “We’re not guessing or acting on instinct alone—we use proven psychological methods, validated tools, and data,” she says. “Forensic psychology is a science, not a script.”
Advice for the Next Generation
To those aspiring to enter forensic psychology, she offers simple but powerful guidance: “Lead with ethics, never stop learning, and remember—you are working in service to others. This work is sacred.”
With a career that bridges the gap between justice, wellness, and empowerment, Dr. Fia Johansson is redefining what it means to be a modern leader. Whether she’s investigating a complex case, mentoring global audiences through AvidAdvice, or guiding entrepreneurs via AvidBizz, her message remains constant: truth, integrity, and impact matter—in every field, at every level.
Follow her on Instagram at @persianmedium to explore her work, insights, and updates.
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