Jaclynn Morgan is an American health and wellness executive and entrepreneur widely recognized for her work in science-based nutrition and personalized wellness technology. With more than two decades of experience across clinical therapy, fitness, and nutrition innovation, she has emerged as a leading voice in the movement to make healthy living more accessible, practical, and sustainable. She currently serves as co-founder and chief executive officer of Healthvice Inc., the developer of the WellFed mobile application.
Career and leadership
Morgan founded Healthvice Inc. in 2023 with a clear mission: to simplify healthy eating through personalized, technology-driven solutions. As CEO, she oversees the company’s strategic direction, product development, and key partnerships. Healthvice’s flagship platform, the WellFed app, leverages a precisely trained artificial intelligence to learn flavor preference patterns and customize recipes from real chefs. WellFed also brings together multiple functionalities to one app to be a personal culinary concierge designed for individuals managing dietary restrictions, chronic conditions, or lifestyle-driven health goals. Features include online grocery ordering, coupons, food calendar with mobile calendar sync, bar code scanner, variety of recipes, chat functionality with food group community function, local culinary events, textable shopping lists, specialized dietary profile and much more. The convenience this brings is craveable.
Her leadership approach blends clinical insight with data-driven innovation. By combining evidence-based nutrition principles with intuitive technology, Morgan has positioned Healthvice as a forward-thinking solution in the rapidly evolving wellness technology space, focused on improving both accessibility and long-term adherence to healthy eating.
Professional background
Before launching Healthvice, Morgan spent seventeen years as a rehabilitative therapist at GA Pain Specialists at Windy Hill Hospital in Atlanta. There, she specialized in chronic pain management and neuromuscular therapy, gaining firsthand experience with patients whose conditions were deeply influenced by nutrition, inflammation, and lifestyle factors.
Earlier in her career, Morgan worked as a certified personal trainer and boxing instructor. These roles shaped her holistic understanding of body mechanics, physical recovery, and the critical role nutrition plays in overall performance and long-term health. Together, her clinical and fitness backgrounds laid the foundation for her integrative, whole-person approach to wellness innovation.
Expertise and impact
Morgan’s areas of expertise include food science, personalized nutrition strategies, chronic pain rehabilitation, and wellness product design. She is a strong advocate for integrating clinical knowledge with consumer-focused technology, particularly as a means to address the growing U.S. health-care crisis associated with poor dietary habits.
Through Healthvice and WellFed, her initiatives aim to help reduce the prevalence of obesity, diabetes, and cardiovascular disease by encouraging balanced, satisfying, and sustainable nutrition choices. Rather than promoting restrictive diets, Morgan emphasizes crave-worthy meals grounded in science and personalized to individual needs.
Recognition and outlook
Morgan’s leadership and impact have earned her national and international recognition. She was named Top Culinary CEO of the Year in Health and Fitness 2026 by the International Association of Top Professionals (IAOTP) and was also honored as a Marquis Who’s Who honoree in 2025. She is additionally being considered for Empowered Woman of the Year 2026, further reflecting her influence within the health and wellness industry.
Based in Atlanta, Georgia, Morgan continues to expand WellFed’s reach while maintaining a clear philosophy: sustainable health is built through consistency, adaptability, and understanding one’s unique needs—not through perfection. With the blend of clinical expertise, entrepreneurial vision, and commitment to accessible wellness, Jaclynn Morgan remains at the forefront of nutrition innovation and personalized health technology.
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