Roderick Hubble has established a career by considering years rather than months in a field where performance is frequently evaluated in short cycles and fast wins. He has been in the automobile sales industry for over 20 years, with a constant emphasis on ethics, consistency, and always treating people with respect. This strategy has created a career based on trust rather than flair.
Today, Roderick serves as a master-certified sales and leasing consultant at Performance Lexus in Cincinnati, where his reputation extends well beyond the showroom floor. His clients often return again and again, many now bringing their children or referring friends without ever being asked. While his name has appeared in national publications such as GQ and Millennium Magazine, recognition has never been the driving force behind his work. He is far more interested in long-term relationships than headlines.
Roderick never set out with a plan to stay in automotive sales. Like many others, he entered the field with modest expectations, stepping into a fast-paced, competitive environment that demanded quick learning and adaptability. What surprised him was how naturally the work fit. He enjoyed the rhythm of the business and the fact that every customer arrived with a different story, different concerns, and different expectations. Most of all, he found purpose in helping people feel at ease in a setting that often feels overwhelming or intimidating.
From the beginning, his focus was never on pressure or persuasion. Instead, he concentrated on building comfort and trust, knowing that meaningful decisions require clarity, not urgency. Over time, that mindset became his signature. Customers began asking for him by name, not because he tried to stand out, but because reliability has a way of being noticed. His move to Performance Lexus further reinforced that approach, placing him in an environment that valued service, patience, and professionalism as much as results.
There is no rigid script behind Roderick’s success. His process starts with listening, paying attention not only to what clients say but also to what they hesitate to express. That awareness has allowed him to guide conversations thoughtfully and build relationships that extend far beyond a single transaction. Clients don’t see him as someone trying to sell them a vehicle; they see him as someone looking out for their best interests.
Over the years, that trust has translated into measurable success. Roderick has been named Regional Salesperson of the Year three times and currently holds the distinction of being the highest consumer-rated Lexus salesperson in the state of Ohio through DealerRater, with the most five-star reviews. In 2024, he was nominated as Top Master Sales Consultant of the Decade by the International Association of Top Professionals. His work has also gained national attention, including a feature in GQ’s Men of the Year edition, a cover appearance in Millennium Magazine in 2023, and the Albert Nelson Marquis Lifetime Achievement Award. Still, he views these moments as byproducts of doing the work well rather than goals in themselves.
Within the dealership, Roderick’s influence is just as evident. Newer team members often observe how he handles situations, learning through example rather than instruction. He doesn’t formally position himself as a mentor, yet his calm presence and thoughtful approach naturally set a tone. When pressure rises, as it often does in sales, he helps maintain focus and perspective. His strength lies in consistency, not only in performance but also in demeanor and standards.
The automotive industry has changed dramatically since Roderick began his career. Today’s buyers are more informed, digital processes have replaced much of the paperwork, and expectations around speed and transparency continue to rise. While he has adapted to these shifts, his core approach has remained the same. Technology helps simplify tasks and save time, but it cannot replace meaningful conversation. It cannot read uncertainty or explain complex decisions with care. For Roderick, tools are useful, but relationships are essential.
What continues to motivate him is not chasing milestones or titles. He finds satisfaction in showing up each day, doing the work with intention, and handling each situation as it comes. The structure of sales appeals to him, but the variety keeps the work engaging. No two conversations are the same, and no two clients arrive with identical needs. He still values the details, follows up diligently, and pays attention to the subtle human elements that can’t be taught.
In a field known for constant movement and turnover, Roderick has chosen to stay rooted. Not out of comfort, but out of alignment. He found a place that matched his values early on and decided to grow within it rather than chase opportunity elsewhere. That stability has allowed him to focus on what matters most: people, process, and long-term impact.
Legacy, for Roderick, is not something he actively tries to define. It reveals itself in returning customers who trust him enough to send their families his way and in colleagues who adopt his composed, thoughtful style of working. What matters most to him is how people remember the experience. Whether they felt heard, respected, and confident in their decision. That is the standard he aims to meet every single time.
Credits:-
Photography – Kimbaird Avant
Makeup – Crystal Cornist
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