For Cheryl Collier, beauty has never been about trends or shortcuts—it has always been about intention, detail, and authenticity. As the Owner and CEO of CCPROMUA LLC and an internationally recognized Permanent Makeup (PMU) Educator and Master Artist, Collier has built a career rooted in enhancing natural beauty while raising professional standards in an industry often driven by speed and volume.
With more than three decades in the beauty world, Cheryl’s journey began long before permanent makeup entered the mainstream. Starting in late 1992 as a traditional makeup artist, she worked across television, film, print, runway, and special occasion assignments. Those years sharpened her artistic eye and reinforced a belief that makeup should enhance—not mask—what already exists. That philosophy remains central to her work today.
A Thoughtful Approach to Permanent Beauty
Cheryl’s transition into permanent makeup in 2016 was sparked by a simple but powerful idea: creating life-proof beauty solutions that simplify daily routines without compromising health or authenticity. At CCPROMUA LLC (Creative Center for Professional Make-Up and Aesthetics), her services are designed to deliver natural, “I woke up this way” results—never harsh, artificial, or overdone.
Each client experience is highly customized. Brows are meticulously mapped to complement individual bone structure, and pigments are hand-mixed to blend seamlessly with natural skin tone and hair color. Lip asymmetries are gently corrected and given a pop of color, eyes are enhanced through everything from subtle lash-line definition to dramatic liner or smoky shadow effects, and scalp micropigmentation offers renewed confidence to those experiencing hair loss.
Beyond aesthetics, Cheryl’s work carries a deeper impact. Breast cancer survivors, individuals with scars, and clients facing visible reminders of trauma are offered paramedical PMU solutions that help restore confidence and improve self-image. For Cheryl, these services are not cosmetic luxuries—they are acts of healing.
Redefining Education in the PMU Industry
What truly sets Cheryl Collier apart is her uncompromising stance on education. After working within larger training companies, she witnessed firsthand how overcrowded classes often left students underprepared and overwhelmed. Unable to change that system from within, in 2020 she moved forward to create her own.
Today, Cheryl is the only double board-certified international private PMU educator in her area, offering exclusively one-on-one training. Her programs are intentionally not designed for those chasing quick certifications or “easy money.” Instead, they are built for serious artists committed to mastering their craft and building sustainable, ethical careers.
Each training is personalized to the student’s learning style and pace, ensuring skills translate confidently into real-world practice. By eliminating group courses altogether—and refusing to inflate prices for private instruction—Cheryl has doubled down on her belief in quality over quantity. Her goal is simple yet bold: dedicating her focus on the individual and making each one exceptional.
Recognition Earned Through Consistency
Although Cheryl’s clinic is one of the smallest in the Dayton, Ohio area, her impact has not gone unnoticed. She has been consistently recognized for excellence, earning finalist placements in Best of Dayton Beauty & Wellness – Aesthetic Services (voted 3rd place in 2023 and 2nd place in 2025). In 2025, Google Reviews ranked her clinic 2nd overall among Permanent Makeup Clinics in Montgomery County, based purely on five-star review percentages.
That same year, NYC Journal named Cheryl Collier one of the Top 30 Female Entrepreneurs to Watch Out For, a recognition she values deeply—not for prestige, but as affirmation that integrity-driven work still matters.
Integrity Over Influence
In an era dominated by social media metrics and viral marketing, Cheryl proudly takes a different path. Her career was built long before algorithms—through word of mouth, client trust, and consistent results. She prefers real conversations over curated content and believes that sincerity is best measured face-to-face.
Known for her direct and no-nonsense communication style, Cheryl refuses to sugarcoat realities for clients or students. Whether setting expectations for a service or discussing what it truly takes to succeed in the beauty industry, her honesty is unwavering. Not every service is right for every person, and not every person is suited for this profession—and she believes transparency is a form of respect.
Looking Ahead: Raising the Bar, Not the Volume
Cheryl has no desire to be the largest facility or the loudest voice in the room. Her ambition is quieter—and far more lasting. She aims to be known for excellence, for shaping technicians who elevate the industry rather than blend into it.
Looking to the future, she envisions hosting an intimate Masters’ Retreat on her and her husband’s 26-acre property—a space where seasoned artists can refine skills, exchange knowledge, and reconnect with purpose, all while stepping away from the pressures of daily business.
In everything she does, Cheryl Collier proves that leadership does not require mass appeal or shortcuts. Sometimes, the most powerful influence comes from doing the work with care, conviction, and an unwavering commitment to doing it right.
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