When it comes to shaping the dialogue between contemporary art, fashion, and culture, few names resonate as strongly as Icon Zar de Mallorca. As the CEO, owner, creative director, and artist behind Icon Zar Art Agency, she has carved a distinctive space in the international art scene—one that blends creativity with vision, business with beauty, and tradition with innovation.
A Force in the Art World
With more than two decades in the art market, Icon Zar has built a reputation as a trailblazing concept artist. Her extraordinary talent has made her one of the top-selling artists at HMH Gallery, Port Andratx, where she was also honored as Art Ambassador. But her ambitions stretch far beyond gallery walls—she is currently developing a contemporary art museum in Mallorca, poised to become a landmark cultural hub on the island.
Expanding Artistic Horizons
Her artistic interests are anything but ordinary. Alongside her own creations, she is building a collection that celebrates gourmet luxury, showcases works by celebrities and their heirs, and uplifts emerging millennial artists. Her latest project, the Icon Zar Art Agency, launched in 2021 at Cala Mayor Beach—just steps from the royal palace. Within her beachfront atelier, she seamlessly balances the dual roles of artist and art agent while fostering an environment where creativity and commerce converge.
A Global Artistic Network
Through her agency, Icon Zar is building a dynamic digital platform that bridges the European and American art markets. This initiative invites collectors, artists, sponsors, and art lovers to connect, collaborate, and exchange ideas. As a dedicated talent scout, she actively seeks rising artists, offering them branding guidance, high-profile interviews, and strategic exposure in the thriving Mediterranean art scene.
Fashion & Art Festival 2025
Adding to her multifaceted ventures, Icon Zar is also curating one of Mallorca’s most anticipated events—The International Festival for Fashion and Art. This three-day celebration of creativity merges high fashion, contemporary art, and cultural innovation into an unforgettable experience.
Friday, September 26 – Gala Opening at Schwaiger Restaurant
- From 7:00 PM onwards
- Artist of the Year Award Ceremony
- Showcases from selected fashion designers & promos for new models
- Partner & sponsor presentations
- Networking opportunities for art and business leaders
- A spectacular fashion show featuring guest designers
Saturday, September 27 – Main Event at Motorworld Mallorca
- A grand exhibition of art and fashion
- Runway shows by international designers
- Live artistic performances
- Artisan and brand showcases
- Professional networking & showroom spaces
Sunday, September 28 – Closing Ceremony
- Special finale of The International Fashion & Art Festival
- In collaboration with renowned German photographer Axel Ruske and Lizzy Rautenberg
- Presentation of their acclaimed book Great Artists of Mallorca
- Honoring Icon Zar’s recognition as one of the Top 40 Best Artists in Mallorca
- A cultural celebration that unites art, photography, and international talent
The Legacy in Motion
With her unparalleled drive, Icon Zar de Mallorca continues to redefine what it means to be an artist, entrepreneur, and cultural leader. Her ventures—whether in the gallery, her agency, or international festivals—speak to a vision much greater than herself: a world where art connects, inspires, and transforms.
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