Interviewer: Christina, thank you for joining us. Let’s start at the beginning—how did your path in beauty begin?
Christina Flach: Thank you for having me. My journey in beauty began in a very personal way. When my mother was battling brain cancer, I would do her makeup to help her feel better. That moment of connection stuck with me and inspired my desire to help people feel confident and beautiful, no matter their circumstances. It wasn’t long before that passion turned professional, leading to my work with celebrities and eventually launching my own brand, Pretty Girl Makeup.
Interviewer: You wear many hats—CEO, beauty editor, on-air expert. How do you define success today?
Christina: Success used to mean big deals and recognition. But now, it’s more about living a balanced, fulfilling life. Success for me is about staying healthy, caring for my kids, supporting causes I care about, and maintaining peace of mind. When I take care of myself, I show up stronger for my family and my business.
Interviewer: Your upcoming line, I’m Too Busy, is generating buzz. What inspired it?
Christina: I wanted to create a line that speaks to the modern woman—busy, ambitious, but still wanting effective beauty solutions. The idea is to simplify routines without compromising on quality. Skincare and makeup should work with your life, not slow you down.
Interviewer: What drives your leadership approach at Pretty Girl Makeup?
Christina: Trust and communication. I hire people I believe in and give them the space to grow. Micromanaging kills creativity. When your team feels safe, heard, and respected, that’s when innovation really happens. I also emphasize well-being—healthy habits, rest, and mindfulness are essential.
Interviewer: The pandemic was a huge disruption for many. How did it affect your business?
Christina: Like many in beauty, we saw a drop in sales as people stopped wearing makeup. But I didn’t sit still—I took a consulting role to stay afloat and learned a lot about different business structures. That experience sharpened my perspective. It reminded me that setbacks can be stepping stones if you keep a positive outlook.
Interviewer: Speaking of challenges, how do you stay resilient?
Christina: I try to see every setback as a chance to learn. Life throws curveballs, but it’s how you respond that counts. I’ve always believed that grit, creativity, and a sense of humor are essential to moving forward.
Interviewer: Mentorship seems to be a theme in your story. Can you tell us about a standout moment?
Christina: Definitely. I once mentored a teenage girl named Ivy. Teaching her makeup skills gave her a confidence boost, and she ended up getting accepted into an art program abroad. That was a powerful reminder of the ripple effect of guidance and support.
Interviewer: How are you responding to global demands for more sustainable beauty practices?
Christina: Sustainability is non-negotiable for me. All our products are made in the U.S., which ensures better quality control and supports local jobs. I want my brand to reflect responsibility—not just to consumers, but to the planet too.
Interviewer: What role do you think technology—especially AI—will play in the future of beauty?
Christina: A huge one. AI is already changing the way we develop and personalize products. It can help us create cleaner formulas and reduce waste. I’m excited about how it can make beauty smarter, safer, and more inclusive.
Interviewer: You’re clearly not afraid of taking risks. How has that shaped your business?
Christina: Taking risks is part of growth. If you only stay where it’s safe, you never move forward. I don’t take reckless risks, but I don’t shy away from bold decisions either. Sometimes the scariest steps lead to the biggest rewards.
Interviewer: Reflecting on your journey, what accomplishment are you most proud of?
Christina: Building Pretty Girl Makeup from the ground up—debt-free, self-funded, and still going strong after 20 years. That’s a testament to hard work and staying true to my vision. But honestly, what I value most is the loyalty of our customers and knowing our products genuinely make people feel good.
Interviewer: Final thoughts—what’s next for Christina Flach?
Christina: I’m focused on growing I’m Too Busy, expanding Pretty Girl Makeup, and continuing meaningful conversations through my web series. My goal is to keep empowering others—whether it’s through beauty, mentorship, or leadership—and to build something that leaves a lasting, positive impact.
Christina Flach exemplifies what it means to lead with heart, resilience, and purpose. Her commitment to simplifying beauty, supporting her team, and giving back sets her apart in a fast-changing industry. As she forges ahead with fresh ideas and fearless determination, her journey reminds us that true beauty comes from within—and from lifting others along the way.
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